AMBITION 2014 to address key challenges and opportunities for UK ambulance services and emergency responders

Thursday, 23 January, 2014

29-30 April 2014 at Olympia, London

Ambition, now in its 4th edition, is the only show of its kind to enjoy the full support of all NHS Ambulance Services, from senior managers to frontline staff. Focused on delivering excellence in pre-hospital care, this year’s event will be co-located with Counter Terror Expo 2014 at London’s Olympia from 29-30 April.

The decision to co-locate the event with reflects the growing importance of interoperability in maintaining resilience in the event of particularly untoward or challenging events- from natural disasters like flooding to building collapses or terrorist attacks.

Organised by international events organisers Clarion Events, Ambition 2014 is being sponsored by Excelerate Technology Ltd, the only UK provider of a privately managed broadband network dedicated to emergency incident management.

Carl Rees, founder of Ambition, commented:

 “We’re delighted that Excelerate has agreed to support Ambition 2014, an event that we hope will provide significant networking and learning opportunities for those involved in the provision of pre-hospital healthcare as well as those responsible for civil contingencies and anti-terror planning. Our aim is to provide a high quality programme of useful content that allows professionals of all levels to develop their knowledge and capabilities.”

Nicola Savage, Excelerate’s Sales & Marketing Director, added:

“We have worked with the NHS Ambulance Service at a national level for over eight years and Ambition 2014 will bring together everyone involved in overcoming the latest challenges and striving for the best practices. Our focus is to demonstrate how our technology and solutions are evolving in direct response to customers’ operational requirements.”

Ambition 2014 will host an exhibition of over 50 leading suppliers to the pre-hospital care market, as well as a free to attend workshop programme, live demonstrations and a one day conference, Ambition 2014: Emergency Preparedness, Resilience and Response, held on 29 April 2014.

To book a stand at Ambition 2014 and ensure the opportunity to meet thousands of visitors from the emergency services, police, law enforcement, and military sectors, please visit, email: or contact the team on Tel: +44 (0) 207 384 7797.

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