Three UK Ambulance Services have chosen Optima Software Solutions

Tuesday, 19 June, 2012

The Optima Corporation, leading supplier of innovative simulation and optimisation business solutions for the Emergency Services has successfully secured contracts with three Ambulance Services in the UK.

With all public services under pressure to review existing ways of working, Scottish Ambulance, South Central Ambulance and East of England Ambulance have all taken the decision to deploy Optima Predict™, Optima's leading-edge simulation based planning solution. Optima Predict analyses and processes data from the vast range of data that Ambulance Services have access to, including CAD (Computer Aided Dispatch) and AVL (Automatic Vehicle Location), to enable operations and planning personnel to accurately model endless "what if?" scenarios. The model is tuned so that it accurately mimics the complexities of a dynamic Ambulance Service operation and simulates the likely effects of those scenarios, ultimately leading to more informed decision making and greater operational efficiencies.

The Scottish Ambulance Service has also purchased Optima Live™, an intuitive deployment solution for the control room. Optima Live provides dynamic, real time decision support to assist dispatchers with emerging coverage challenges, offering optimised recommendations for resource deployment and providing effective management of meal breaks.

Using Optima Live will ensure that the Scottish Ambulance Service delivers the best possible service to the public with the resources it has available. The intelligent solution provides consistency across multiple control rooms helping to ensure that as well as delivering highly efficient day to day Ambulance care, the Service is also fully equipped to handle major incidents.

The Optima Corporation works with Emergency Services across the globe and has recently established its UK Headquarters in Reading, Berkshire.

For more information on The Optima Corporation and its product suite, please call +44 1189 036602, email or visit

Return to news menu