Website goes live for Ambition 2011

Wednesday, 23 February, 2011

The premier annual event for UK ambulance services, their partner agencies and suppliers: 22nd - 23rd June 2011 at The International Centre, Telford

The website for Ambition 2011 - a brand new annual event that brings together the best of pre-hospital care under one roof at the International Centre in Telford in June 2011 - is now live at

It is the only event with the full support of all NHS ambulance service Trusts, and the guaranteed attendance of the main players in the pre-hospital care sector.

The event incorporates a large exhibition alongside two important conference streams - the Hazardous Area Response Team (HART) Conference 2011 and the Ambulance Leadership Forum (ALF) Conference 2011 - making it the ideal forum for those working in, or with, the ambulance services - especially fire & rescue, police and other specialist rescue partners, and manufacturers and suppliers to these organisations. A demonstration zone will also be available over the two days.

Peter Bradley, Chief Executive of London Ambulance Service NHS Trust, & National Ambulance Director at the Department of Health, says of the event:

"Ambition 2011 gives the ALF conference its first venue outside of London. The extra facilities and planned programme will give all attendees a much better opportunity to network and share best practice with colleagues and suppliers from right across the ambulance sector. I'm looking forward to an event that will really add value to the services we deliver.

Russ Mansford, Strategic Ambulance Adviser to the Department of Health and Chair of the Ambition 2011 event says:
"This innovative new event follows on from the highly successful HART Inner Cordon conference and exhibition held in Liverpool last year. Ambition 2011 is bigger and better and will help equip delegates and visitors to deal with the major challenges ambulance services and their partner agencies face in the coming years."

Whilst the Ambulance Leadership Forum Conference is an invitation-only event, delegates are able to register for the HART Conference whilst visitors wishing to attend the exhibition hall can do so absolutely free of charge. They just need to register beforehand on the website at

Dr Richard Budgett, Chief Medical Officer for Olympics 2012, spoke at last year's HART Conference and said:
"This conference is the place where we can think the unthinkable - just going around talking to people here makes me realise the sort of expertise we have in this country and the sort of resources we have in the background to make sure we are ready to deal with anything if it does happen."

The costs for the HART Conference are as follows:
• Frontline emergency services staff: £79 + VAT (£94.80 including VAT @ 20%)
• Public sector or charity staff: £149 + VAT (£178.80 including VAT @ 20%)
• All other delegates: £249 + VAT (£298.80 including VAT @ 20%)

One place at the gala dinner on Wednesday 22nd June (worth £50) will be included with each delegate booking, but accommodation is not included in this fee. Accommodation must be booked separately via Hannah McKinnon at Eventlinks on 01952 527 375 or via email to

Further information
For more details about Ambition 2011, contact the Event Director Carl Rees on 07958 547727 or via email to

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