Shoppers support biker paramedics

Tuesday, 07 July, 2009

Shoppers were invited to a beauty rescue evening at House of Fraser in June to
raise money for West Midlands Ambulance Service motorcycle paramedics.

Tickets for the event were £3 and shoppers not only enjoy discounted cosmetics and fashion accessories but also received a complimentary goodie bag and had the chance to enter a raffle to win top prizes whilst supporting their local two wheeled paramedics.

In February, the Trust's Bike Response Unit was featured on BBC's Inside Out programme and showed the three motorcycle paramedics weaving through busy rush hour traffic responding to road traffic collisions, falls and medical cases in Birmingham City Centre.

After seeing the trio on Inside Out, House of Fraser Senior Sales Manager for the Beauty Department, Jacqui Rochefort, wanted to raise awareness about the fantastic job the motorcycle paramedics do and help fund vital equipment and supplies needed to save lives. Jacqui said: "The beauty rescue evening was a fantastic opportunity for shoppers to grab a bargain whilst showing their support for the Bike Response Unit. All entrance and raffle ticket sales were donated to the motorcycle paramedics."

Dave Ashford, Divisional Commander for Birmingham and the Black Country's Central/South Division said: "The Trust is very grateful to House of Fraser for hosting this fundraising event. "Having such a well known organization in the City Centre supporting us is a fantastic tribute to the emergency care the motorcycle paramedics provide to members of the public in Birmingham each.

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